Trading Online Voucher - A Grant Scheme for Irish SMEs
The Trading Online Voucher (TOV) is an initiative of the Local Enterprise Offices (LEO) across Ireland. It is designed to assist small Irish businesses to get online and to help existing Irish SMEs to update or create a new website, as well as to support their overall online marketing strategy.
The TOV provides a grant of 50% of eligible expenditure up to a maximum of €2,500. This means that for a project costing €5,000 + VAT or more, you can get the full grant amount of €2,500 (50%). For projects costing less than €5,000, you will receive 50% of the eligible expenditure, e.g., a project costing €4,000 will result in a grant of €2,000.
The voucher can be used towards any or a combination of the following:
Developing a website
SEO upgrades to improve your Google search rankings
Digital marketing and advertising tailored to your business
Email marketing campaigns
Content creation for your website, blog, and social media posts
Production and editing of promotional and informational videos for your business
Google Adwords and/or Facebook Ads Audit
Purchase of online advertising (up to 30% of approved voucher costs)
To be eligible for the TOV, your business must meet the following criteria:
Limited or no e-commerce presence
10 or fewer employees
Turnover less than €2 million
Trading for at least 6 months
Located in the area covered by the LEO to whom they make their application
The TOV offers financial assistance of up to €2,500, with co-funding of 50% from the business along with training and advice to help your business trade online. It can make the process of trading online much more accessible and affordable for small businesses.
The training sessions offered by LEO cover various topics, including developing a website, digital marketing, social media for business, and search engine optimization. The information provided is impartial and will help you decide on the best trading online options for your business.
Businesses that have already received a Trading Online Voucher can now apply for a second voucher where upgrades are required. Funding can be used towards adding payment facilities or booking systems to your website or developing new apps for your customers.
The Trading Online Voucher scheme is a great opportunity for small Irish businesses to grow their business online with financial assistance, training, and advice from the Local Enterprise Offices.
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