Laptop displaying the Luxe Rental fashion rental website on a warm, styled workspace.

BRING YOUR SMALL BUSINESS TO LIFE

Beautiful, strategic websites designed around your business and your customers. I create websites for small businesses and growing brands, combining clean design with thoughtful user experience to help you build a stronger online presence.

Creating Shopify, Squarespace & WordPress Websites

A smartphone displaying a wedding planning website resting on a beige woven blanket.

Your website should do more than look good. It should make sense for your business and be easy for your customers to use. I design beautiful, functional websites for small businesses and growing brands, combining clean design with thoughtful user experience and the right technology for your needs.

  • SHOPIFY E-COMMERCE STORES

  • SQUARESPACE WEBSITES

  • WORDPRESS WEBSITES

  • BRANDING DESIGN

  • WEBSITE STRATEGY & CONSULTING

Website Design & Digital Solutions

WEB DESIGN SERVICE

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THE DESIGNER

I create beautiful, strategic and functional websites for entrepreneurs, small businesses and growing brands. My approach combines thoughtful design with user experience and practical technology, creating websites that not only look good but genuinely work for the businesses and people using them.

Hi there, I’m Sarah

Five-Step Website Process Mobile.png
Five-Step Website Process Mobile.png

Every project starts with understanding your business, your customers and what your website needs to achieve, so I can plan the right structure, functionality and approach before moving into design and development.

A Thoughtful Process, From Idea to Launch

STRATEGY BEFORE DESIGN

Untypical Web Design five-step website process: understand, plan, design, build, test and launch.
Smartphone displaying the Stór Jewellery website with a product page for gold hoop earrings.

FEATURED PROJECT

Stór Jewellery

Stór Jewellery website displayed on a laptop with printed brand materials arranged on the desk.

Web Design and Branding

COMPLETE BRAND & WEBSITE SERVICE

Build your brand and website together for a cohesive online presence that feels unmistakably yours. From your visual identity to the way customers experience your website, every element is designed to work together beautifully and strategically.

Perfect for new businesses, rebrands or growing brands that need more than a website, this service brings your brand identity and digital presence together from the beginning.

  • BRAND STRATEGY & VISUAL IDENTITY

  • LOGO SUITE, COLOUR PALETTE & TYPOGRAPHY

  • BRAND GUIDELINES

  • SHOPIFY, SQUARESPACE OR WORDPRESS WEBSITE

  • USER EXPERIENCE & WEBSITE STRUCTURE

  • RESPONSIVE DESIGN & SEO FOUNDATIONS

CLIENT REVIEWS

  • Sarah at Untypical created an amazing Shopify website for my online fashion store, Poise Club. She showed a deep understanding of my vision and brand, delivering a visually stunning and user-friendly website. Sarah's excellent customer service and expertise made the process a breeze, resulting in a website that truly represents my brand and helps me grow my business. I highly recommend Untypical Web Design to anyone looking for a talented, dedicated web designer who cares about their clients' success. Thank you, Sarah, for your outstanding work!

    - Louise, Poise Club

  • I couldn't be happier with the website that Sarah at Untypical Web Design built for my jewellery brand. Sarah's talent and expertise was evident from the start - she took the time to truly understand my vision and brand, and then delivered a website that exceeded all my expectations. Thanks to her exceptional work, my brand was noticed by Vanity Fair, who featured it in their magazine! I highly recommend Untypical Web Design to anyone looking for a web designer who is dedicated to their clients' success.

    - Sarah, Stór Jewellery